Hobie® MirageDrive® 360 Earns More Than Accolades at ICAST 2019Media and buyers vote groundbreaking 360-Degree Rotating Pedal Drive and Kick-Up Fins on 2020 Hobie Mirage Pro Angler™ 360 Series “Best in Show: Boats and Watercraft” in New Product...

The Original Underwater Camera The best way to observe a fish is to become a fish.- Jacques Cousteau  Crosslake, MN (June 20, 2019) – For centuries, anglers and adventurers alike have pondered the fascinating realm below the surface—that vast aquatic...

     LIVETARGET Releases New Ghost Tail Minnow with Injected Core Technology™ (ICT) A breakthrough in lure design allows anglers to Match-the-Hatch® like never before.   Niagara-on-the-Lake, ON (June 19, 2019) – LIVETARGET’s new Ghost Tail Minnow is a...

 Grip...and GrinZ-Man® TT Lures® ChinlockZ SWS™ Weighted Swimbait Hook secures ElaZtech® baits and elevates your rigging gameLADSON, SC (June 18, 2019) – The unimaginably malleable-yet-tough composition of Z-Man’s ElaZtech gives anglers the power to do...

Cutting-edge technology ushers in a new era of profile and realism   Niagara-on-the-Lake, ON (June 14, 2019) – LIVETARGET has earned the reputation of producing some of the most life-like lures on the water. Always striving to Match-the-Hatch™, LIVETARGET...

While true Ned Rig or Midwest Finesse fishing is, by definition, a light line technique involving small, light wire hooks for a stealthy approach, select tournament situations necessitate a slightly larger, heavier jig hook capable of muscling big bass.

St. Croix Rods Expands Ice Fishing LineupNew Croix Custom Ice (CCI) rods are engineered for unmatched performance  Park Falls, WI (June 13, 2019) - It may be summertime, but the great allegiance of hardwater anglers is always thinking ice. Open water...

NO PURCHASE NECESSARY TO ENTER OR WIN. MAKING A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING.ALL DISPUTES WILL BE RESOLVED SOLELY BY BINDING ARBITRATION AND ENTRANTS WAIVE THE ABILITY TO BRING CLAIMS IN A CLASS ACTION FORMAT.  SWEEPSTAKES ENTRY...

Rapala Varsity Bass presented by General Tire, a new, original YouTube-based reality series, produced by Fishing League Worldwide (FLW), will premiere Tuesday, June 11 (3p ET), on the FLW Fishing YouTube channel.