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Cutting-edge technology ushers in a new era of profile and realism




Niagara-on-the-Lake, ON (June 14, 2019) – LIVETARGET has earned the reputation of producing some of the most life-like lures on the water. Always striving to Match-the-Hatch™, LIVETARGET introduces Injected Core Technology (ICT): a whole new innovation in bait design that offers even more realism on a number of levels.  Recognizing that traditional manufacturing techniques lack both realism and detail, LIVETARGET has developed a specialized injection process that merges realism and function like never before.




For years, lure manufacturers have been struggling to create baits that are realistic in profile while maintaining the desired action. The problem has always been; in order to create an accurate action, a mechanical shape was necessary. Whether it was the wide shape of a spoon that generated a wobble action or a paddle tail that gave a swimbait its signature rolling action, the mechanics used to create the strike provoking movement always took away from the realism of the lure. A game fish that was initially attracted to the flash and movement of the lure became wary once it was close enough to see the unnatural mechanical profile. 





LIVETARGET’S solution is Injected Core Technology. A life-like Inner-Core is constructed with realistic forage profiles, detailed anatomy and vibrant colors. The core is then encapsulated in a clear, durable Exo-Skin, which generates the bait’s signature action but is less noticeable underwater. Game fish focus on the natural profile of the Inner-Core and are not alarmed by the action-generating mechanics. ​





The result is a line of baits that perfectly Match-the-Hatch™ in both anatomy and action. ICT lures simply catch more fish because they look more realistic; not only from a distance, but more importantly, up close.


LIVETARGET now offers a family of Injected Core Technology baits suitable to a variety of applications, which will be sequentially unveiled between now and the opening of American Sportfishing Association’s ICAST event in July 2019 and available for purchase on July 10th.




Booth 2508











LIVETARGET thrives in the primal space of competition: man against man, man against nature, and man against predator. LIVETARGET lures give anglers the ultimate advantage in this competitive arena. Since launching in 2008, LIVETARGET has grown into a family of over 1,000 ultra-realistic lures for fresh and saltwater fishing, with industry-leading designs and craftsmanship to accurately mimic the appearance and action of natural prey. LIVETARGET has been recognized with ICAST Best of Show awards in 2010, 2011, 2012, 2013, 2015, 2017, and 2018. Learn more about LIVETARGET by visitingwww.livetargetlures.com.